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Mentos History

Who sparked the beginning of a Fresh New World? Scroll down and see the Mentos success story.

2016

2016

choco caramel and mint

NEW MENTOS CHOCO CARAMEL AND
CHOCO MINT

Mentos introduced new flavours, which joined the successful mint and fruit flavours that consumers already enjoy on a daily basis!

2016

Mentos NOWMints

Mentos NOWMints

Mentos debuted NOWMints in three flavours: Peppermint, Wintergreen and Orange. Uniquely strong and satisfying, NOWMint will take your breath away.

2014

2014

Canada

MENTOS GUM COMES TO CANADA

Mentos Gum was introduced in Canada.

Canada

2014

First partnership with The Amazing Race Canada

First partnership with The Amazing Race Canada

Mentos teams up with The Amazing Race Canada for the first time, weaving its products into the show. The partnership will end up lasting three years

2010

2010

Mentos social

MENTOS GOES SOCIAL

Mentos went social by opening a Facebook account. Since then, Mentos social presence has continued to grow.

2009

2009

MAKE YOUR WORLD GO ROUND(ER)!

Mentos launched Make Your World Rounder. Mentos Fresh crews bounced all over Canadian cities on giant jumping balls, spreading good vibes everywhere.

2007

2007

Mentos Geyser world record

SETTING WORLD RECORDS

The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in downtown Cincinnati, OH.

Cincinnati, OH

2007

MAKE ART POP—A REFRESHING MASTERPIECE

After visiting a museum exhibit it found a little too conventional, Mentos created the Make Art Pop movement to shake up the art world with a little fun. The idea was to create urban visual art with gigantic Mentos gum sheets.

2005

2005

Mentos gum blue logo

MENTOS GUM DEBUTS

Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture, and the many different flavours found new fans everywhere.

2001

2001

Perfetti van melle logo

PERFETTI VAN MELLE MERGER

2001 was a special year for Mentos, which saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

1990

1990

The freshmaker

THE FRESHMAKER

Mentos introduced the Freshmaker campaign that proved to be right on target—immediately after its introduction Mentos sales went through the roof!

1976

1976

Mentos television

FIRST TV COMMERCIAL

Mentos made its small-screen debut with the first Fresh TV commercial.

1973

1973

NEW MENTOS VARIETIES

NEW MENTOS VARIETIES

While the original Mentos was tickling the taste buds of the King of Nepal, new varieties were introduced. In the U.S. Mentos lovers got to try cinnamon and menthol, while European fans were presented with fruit-flavoured mints.

1960

1960

roll

MENTOS IN A ROLL

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1950

1950

New mentos production in Rotterdam

NEW MENTOS PRODUCTION

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

Rotterdam
1946

1946

Perfetti

PERFETTI WAS FOUNDED

Perfetti was founded in Lainate, near Milan.

Lainate
1932

1932

Mentos becomes reality in Poland

MENTOS BECOMES A REALITY

On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint-flavoured caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.

Poland
1900

1900

van Melle

VAN MELLE WAS FOUNDED

Van Melle was founded in Breskens, Netherlands.

Netherlands
...

"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"

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